Strategic collaboration for film pack packaging

Like a phoenix, Polaroid rises from its own ashes

The famous Polaroid brand has begun its second life. From its beating heart in Enschede, the ambitious company is once again attracting much attention. There are 300 employees involved in this comeback worldwide.

A factory in the Far East produces the cameras and the film packs roll off the assembly line in Enschede. It goes without saying that these light-sensitive film packs require professional packaging. Purchaser Alfons Mulder of Polaroid asked De Budelse to share their thoughts regarding a suitable solution. ‘We clicked so well that we have entered into a strategic partnership.’   

The history of Polaroid

The brand name Polaroid evokes positive associations for many people. In the 1970s and 1980s, the brand experienced its heyday. The instant cameras were very popular with a large section of the public. After all, once you took a photograph the camera immediately presented you with a print.

‘The digital age heralded the demise of Polaroid’, states Alfons Mulder. ‘When the company was as good as bankrupt, a number of former employees took over the rights. Putting Polaroid back on the map seemed like a mission impossible. The rescue attempt, however, was successful: Like a phoenix, Polaroid rose from its ashes.’    

Analogue embraces digital

Polaroid’s iconic cameras have been given a modern look and the analogue technology is still the same as forty years ago. ‘Strangely enough, young people are discovering the added value of the analogue camera en masse’, continues Alfons Mulder. ‘By linking analogue and digital, we added a nice gimmick. A special app allows you to link a photo you have taken to a video and bring it to life. All you have to do to play the video is point your smartphone at the photo. Thanks to this link, it’s again cool to use Polaroid. At parties, for instance, or during events, concerts or weddings.’

The packaging is quite tricky and requires a special way of folding and gluing

Tricky packaging 

In the interests of quality and continuity, Polaroid does not want to be dependent on just one supplier for packaging. In the search for a second packaging specialist, the Enschede-based company ended up in Southeast Brabant. ‘We were familiar with De Budelse because of its tailor-made solutions for pharmaceutical companies’, Alfons Mulder states while explaining his choice. ‘Packaging of medicines and film packs have much common ground. The packaging is quite tricky and requires a special way of folding and gluing.’

Buyer Alfons Mulder    

Thinking of solutions

Initially, Polaroid opted for standard packaging. In practice, however, it didn’t work. In consultation with the Product Development department of De Budelse, the focus changed to a new type of packaging. ‘The factory in Enschede is first and foremost a production company,’ Alfons Mulder explains. ‘With over 4 million film packs a year we can’t afford a hitch. There were, of course, the usual start-up problems but we managed to solve those together.’

Expanding the collaboration

Alfons Mulder is very pleased with the collaboration. ‘The Budelse has its organisational affairs well in order, is equipped with up-to-date machinery and has the necessary environmental certificates’, he says enthusiastically. ‘Polaroid and De Budelse are well matched.

We don’t want a supplier who only erupts into action when we ask for it. We need a partner like De Budelse who is flexible and contributes to solutions actively. So, in the years to come, Polaroid will consciously opt for De Budelse.’

Vial packaging

Tailor-made packaging and inserts for vials 

The use of vials is increasing significantly. Vials are small glass or plastic containers that could contain biological medicines. These vials are particularly vulnerable during internal or external transport.

This is why they require solid packaging and practical inserts to protect them and make the production process even more efficient. 

Product development

As a company, De Budelse has built up an excellent reputation as a packaging specialist for the pharmaceutical and medical industries. We have been producing packaging and leaflets in our print shop for both sectors for many years. Our “Product Development” department continuously focuses on tailor-made solutions for the packaging and protection of vials. In this creative process we collaborate closely with our customers.

Providing protection

This fruitful collaboration has led to a basic range of cardboard packaging to provide optimal protection for the vials. The size of the packaging is obviously determined by the number of vials it must contain. With regards to the inserts, customers can choose between 2 variants; a loose insert or a machine-glued insert that automatically opens when unfolded.

The “Product Development” department is constantly thinking about tailor-made solutions

All disciplines under one roof

Thanks to its packaging and inserts for vials, De Budelse again demonstrates its strength as a specialist for the pharmaceutical and medical industries. In Budel, all the required disciplines are gathered under one roof; developing, printing, punching and gluing. The production process complies with strict GMP guidelines that are firmly embedded in the fully comprehensive quality system.   

Personalised customisation

The technical draughtsman of De Budelse would like to join forces and work on tailoring the cardboard basic box and insert to your personal wishes. In doing so, we will definitely take corporate branding and your company’s production process into account.