Unique collaboration in packaging chain for pharmaceutical companies
Sharp advises customers to order packaging in small print runs
As the crow flies, the distance between De Budelse and Sharp Belgium is less than 6 kilometres, and it is only a 10-minute drive from Budel to Hamont-Achel in Belgium. Surprisingly, it took until 2022 for the first contact to be made with this global provider of packaging solutions for the pharmaceutical sector. The time has come to get acquainted with this packaging specialist from just across the border. ‘After a successful quality audit, the first joint projects were initiated,’ shares Supply Chain Manager Simon Cuypers. ‘With respect to the future, there are even more plans in place to join forces.’
Sharp’s Belgian facility in Hamont-Achel has a workforce of about 280 enthusiastic employees. A workforce that commits itself every day to providing high-quality packaging that ensures the health and safety of patients worldwide. ‘Over a period of more than 60 years, Sharp has grown into a centre of expertise in pharmaceutical packaging,’ continues Simon Cuypers. He has enjoyed working for this company for 7 years now. ‘For example, we specialise in assembling and labelling syringes, vials and auto-injectors. In the process, we also take care of the packaging design and serial numbering.’
Faith in collaboration
At Sharp, quality, ingenuity and expertise come together in one dynamic work environment. The company believes in collaboration, both within its teams and with customers and partners. The goal is to collectively improve people’s lives throughout the world. ‘We think it’s important to build long-term relationships with strategic chain partners such as De Budelse,’ Simon elaborates regarding the partnership. ‘It is quite gratifying that De Budelse and Sharp are located near each other. We first exchanged samples to see if there was a match. Then we ran a small project, which also went smoothly. This all makes for a fruitful future.’
Focus on quality
As Sharp works for pharmaceutical companies, ensuring quality is the first priority in working with partners. For example, through GMP certification, it is important that De Budelse meets the European Carton Makers Association (ECMA) quality requirements for the packaging of medicines. ‘You really wouldn’t want German boxes to end up on the French market or vice versa,’ offers Simon as an example of this requirement. ‘When it comes to medicines, the language on packaging and leaflets is crucial in communicating with patients. If people cannot read or understand the message, the health risks can be enormous.’
Speed and timing
Opting for De Budelse made perfect sense, according to Simon Cuypers. In his view, the deciding factor here was that both companies speak the same language. Nuances in mutual communication are picked up quickly. For a dynamic, project-driven organisation like Sharp, that adds value. ‘Our business model involves a lot of pressure for new products,’ he continues. ‘De Budelse is able to present a packaging dummy at lightning speed. We provide feedback so that we can jointly fine-tune the final proposal to the customer. Something that we, as Sharp, are very happy about. Speed and timing are important factors when we need to provide a quote to an existing or new customer.’
Sharp’s focus on sustainability aligns perfectly with De Budelse’s corporate mission: we reduce your stock. Less stock not only reduces the risk of destruction, but also saves on internal costs.
Communication
Even though the distance in kilometres and travel time is very short, there have always been cultural differences between the Belgians and Dutch, which are also noticeable in mutual communication. ‘Normally the Dutch are much more direct and assertive than Belgians,’ Simon explains. ‘Fortunately, those differences have eased off in the last 10 years. Sharp’s operation has become far more international, they opened a branch in Heerenveen and, in addition, have a melting pot of nationalities on their payroll, including many Dutch. Personally, I like that directness. It’s nice to know where you stand. You also get things done faster that way.’
Eye for Sustainability
Sustainability is a major theme in Sharp’s business operations. For example, the company advises pharmaceutical customers to order packaging in small print runs. ‘We are first and foremost, of course, a packaging specialist, not a warehouse,’ Simon explains. ‘From an environmental perspective, it’s not wise for our customers to stockpile huge quantities. A change in the law or an amendment could result in the entire stock being destroyed.’ De Budelse shares this view and also advises customers not to stock up on large supplies. Sharp’s focus on sustainability aligns perfectly with De Budelse’s corporate mission: we reduce your stock. Less stock not only reduces the risk of destruction, but also saves on internal costs.
Green Life Cycle
Sustainability plays a role and not only in reducing stock. Throughout its operations, Sharp puts a lot of time and energy into it. For example, the company is in the process of replacing “plastic trees” and will soon opt for power supply through solar panels, among other things. ‘Our customers want a green life cycle,’ Simon concludes. ‘For us, that’s a reason to take the lead on this. We are not yet working completely climate neutral, but we are on the right track. Together with our partners – like De Budelse – we want to deliver quality, continue to grow and make a difference.’